Spirits accelerator Distill Ventures making DKK 100m+ investment to finance significant growth
“It’s a dream come true.” The investment is coming from Distill Ventures, an accelerator for spirits brands backed and funded by Diageo, the world’s leading premium drinks business, and sees the maker of whiskies such as Talisker, Lagavulin, Oban and Caol Ila become a minority shareholder in Stauning Whisky, with us nine founders retaining control of the business and continuing to run it as an independent Danish distillery.
It is only 10 years ago that we started doing the first experiments with quality Danish whisky at Stauning. And now we suddenly get the opportunity to tell our story worldwide and let more people taste our unique whisky. We are obviously incredibly proud of the confidence that this investment shows in us and our whisky.
The plan is to expand the distillery to a capacity of about 50 times the production of today. The construction is due to begin in summer 2016 and the first distilling will take place in 2018. In the meantime we will keep distilling in our current buildings.
We cannot wait to get started on building our new distillery which will stay true to how we make whisky today: using local barley and rye, doing all our own malting in house, using small stills and direct heat. Imagine the still house with more than 20 small potstills. It is going to be beautiful. We don’t know of another distillery of this size which does all of its own malting in house – doing it at a bigger scale has involved much planning and many experiments, until we were satisfied we can make exactly the same whisky as we do today.
We are looking so much forward to the future – this investment allows us, the same nine founders who started the business, to keep control of the business and run it day to day, but just with the chance to make more whisky and introduce more people in the world to what we do.
This is going to be really exciting.